Part 2： 與「品牌建立」有關的句子

1. I've identified a gap in the coffee market here; no stores in the area offer syphon coffee虹吸式咖啡.

我已經發現這裡茶飲市場的缺口，就是這一帶沒有店家在賣虹吸式咖啡。

2. Your brand is your promise to your customer.

您的品牌是您對客戶的承諾。

3. If we only specialize專賣 in coffee and cakes, we won't be offering anything unique that our competitors競爭者 don't already do.

如果我們只專賣咖啡和蛋糕，那麼我們將無法提供任何競爭者沒有的特色。

• able to differentiate ourselves from the pack對手

能夠使我們自己跟對手有所區別

• standing out from the competition

從競爭中脱穎而出

4. Your website, packaging包裝 and promotional materials—all of which should integrate融合 your logo—communicate your brand.

您的網站、包裝和宣傳材料都應該融合在你的商標，以傳達您的品牌。

Part 3：討論「品牌賣點」模擬情境

A: When are we going to talk about the fun stuff—like the *décor of the café?

我們什麼時候要討論有趣一點的東西，像是咖啡廳的裝潢？

*décor裝潢

B: Well, I was thinking *comfy couches, dim lighting, books—we want people to feel at home.

嗯，我在想*舒適的沙發、微暗的燈光和書籍——我們希望客人有賓至如歸的感覺。

*comfy舒適的

A: I don't know. That's been done before. Why don't we go for a warehouse-feel倉庫風? 'You know, exposed concrete混凝土, girders大樑, *metallic furniture.

我不知道啊。已經有人做過了，我們何不走倉庫風？你知道的，外露的水泥牆、大樑和金屬質感的家具……

*metallic 金屬質感的

B: Cool!

太酷了！