BAT'S GLOBAL PARTNERS, TOMORROWLAND AND THE McLAREN FORMULA 1 TEAM, UNITE TO BRING THE WORLDS OF MUSIC AND MOTORSPORT TOGETHER

From fast tracks to soundtracks, both partners will collaborate for a weekend of firsts over the Belgium GP and Tomorrowland summer festival

LONDON, July 26, 2024 /PRNewswire/ -- For a third year, the worlds of speed and sound collide as two of BAT's global partners – the McLaren F1 Team and Tomorrowland, the world's most iconic electronic dance festival – come together. In celebration of the festival's 20^th anniversary, the Tomorrowland logo will adorn the McLaren F1 race cars at the Belgium Grand Prix, the homeland of the festival.

BAT’S GLOBAL PARTNERS, TOMORROWLAND AND THE McLAREN FORMULA 1 TEAM, UNITE TO BRING THE WORLDS OF MUSIC AND MOTORSPORT TOGETHER

In honour of this monumental occasion, the partners have a jam-packed agenda featuring world firsts and exclusive giveaways.

EXCLUSIVE TOMORROWAND X McLAREN PLAYLIST

Sharing a love for music and innovation, for the first time ever, Tomorrowland have created a dedicated McLaren playlist inspired by the team and drivers' favourite tracks. Available to download via Tomorrowland.com, the United in Belgium playlist brings together the worlds of engine roars and cheering crowds to get fans revved up for race weekend.

LIVESTREAMING THE ACTION

New to this year, music and motorsport fans will no longer have to choose between the two events, as both partners will stream the live action of the other in each of their respective territories. Festival goers will never miss a lap, as Tomorrowland will livestream the Grand Prix in the media village at the festival; and McLaren fans can enjoy the electronic beats of Tomorrowland in their hospitality suite across the weekend via QR codes which link to Tomorrowland's YouTube.

Luca Angiolillo, Global Head of Partnerships at BAT, comments: "After a memorable 2021 and 2022, this year we've assigned the rights of our prime branding spot to Tomorrowland for its home race. Our two biggest partners joining forces for a milestone weekend is a proud moment for us, as they continue to collectively champion creativity and innovation and deliver new experiences across music and motorsport."

Tomorrowland has also given one lucky competition winner, and a friend, the ultimate prize of attending the summer festival [July 25^th-28^th], as well as the Belgium GP [July 28^th].

The weekend lineup is fuelled with action:

• The Tomorrowland x the McLaren F1 team United in Belgium playlist is available to download via Tomorrowland's website https://unitedinbelgium.tomorrowland.com/
• The Tomorrowland logo will be on the McLaren race cars throughout the Belgium GP [July 26^th - 28^th]
• Festivalgoers can head to the media village where the Belgium GP [July 28^th] will be live streamed between 2-4pm [BST]
• McLaren fans can enjoy the electronic beats of Tomorrowland in their hospitality suite across the weekend via QR codes which link to Tomorrowland's YouTube

To never miss a moment head over to the Instagram pages of McLaren F1 Team and Tomorrowland.

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source: BAT