美通社

2024-10-14 15:53

Infobip Research Projects A2P RCS Revenue in Asia to Hit $2.2 Billion by 2029

KUALA LUMPUR, Malaysia, Oct. 14, 2024 /PRNewswire/ -- A new whitepaper commissioned by global communications platform Infobip shows Application-to-Person (A2P) Rich Communication Services (RCS) growth in Asia and Oceania region will generate $2.2 billion in revenue by 2029, with India leading the charge as the most promising market. Undertaken by tech analyst Omdia, RCS traffic will quadruple over the next five years globally. The RCS Application to Person (A2P) and Person to Person (P2P) traffic will increase from 1.5 trillion messages this year to more than 6 trillion messages in 2029. As a result, A2P RCS will generate revenues of $4.2 billion by 2029.

RCS: Igniting business messaging with rich conversations
RCS: Igniting business messaging with rich conversations

RCS is the next iteration of SMS, enabling consumers and businesses to send and receive rich messages via a data connection or Wi-Fi using the standard SMS inbox. Following Apple's adoption of the telco messaging service in its latest iOS 18 update, Omdia expects RCS to have a cross-platform reach of an estimated 2.5 billion monthly active users by end-2024.

The research shows that the Americas and Asia & Oceania will be the primary drivers of A2P RCS traffic and revenue over the coming years:

Region

Revenue 2024

Revenue 2029

Traffic 2024

Traffic 2029

Asia & Oceania

$169m

$2.2bn

5.6bn

64bn

Americas

$113m

$1.5bn

4.7bn

54bn

Europe

$22m

$324m

800m

11bn

Middle East & Africa

$13m

$220m

545m

8bn

Source: Omdia

In Asia & Oceania, India's large Android user base, which stands at a staggering 90% in 2024, makes it the region's focal point for future growth in messaging services. As per the findings, of the $2.2 billion in revenue and the 64 billion messages generated by A2P RCS in Asia and Oceania in 2029, $544m (25%) and 21 billion messages (33%), respectively, will come from India alone. By 2029, India will have an installed base of 254 million A2P RCS users.

Ivan Ostojic, Chief Business Officer at Infobip, said: "RCS has many benefits, and with the Apple upgrade, it now has universal availability. Consumers do not need to download a chat app to send and receive photos or videos. Meanwhile, enterprises can take consumers through the entire customer journey from initial marketing pitch to purchase and support. This is also a significant opportunity for telcos to seize the benefits of RCS Business Messaging and deliver rich conversational messaging for customers." 

Charlotte Palfrey, Senior Analyst, Advanced Messaging and Communications at Omdia, said: "RCS offers significant benefits for enterprises and telcos. Enterprises should leverage Gen AI to enhance RCS experiences, making campaigns more personalized, engaging and effective in driving conversion. At the same time, telcos must work with the messaging ecosystem to raise RCS awareness among enterprises and consumers. Additionally, telcos should utilize RCS internally for marketing and customer care functions to demonstrate RCS's capabilities and benefits."

Infobip enables enterprises and telcos to benefit from RCS Business Messaging through its Messaging-as-a-Platform (MaaP) service. Infobip's MaaP solution provides messaging benefits, including throughput control, content and spam control, while Infobip's CPaaS offering enables connectivity with other Mobile Network Operators. Benefits include detailed billing and reporting, faster brand and partner approval, additional user control, and managed service options.

Learn more about the research here: https://bit.ly/4dJMMAv 

About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)

 

source: Infobip

【立即投票】今個農曆新年你會如何度過? ► 立即投票

人氣文章
最近7天
1
高息定存 | 6個月港元定存3.8厘新高,188日快閃優惠3.68厘
2
高息定存 | 富邦推快閃定存優惠3個月3.9厘,華僑188日3.68厘
3
高息定存 | 工銀亞洲推3個月5厘息搶新客,招商永隆推快閃優惠
4
回顧展望-新股復燃 | 政策市激發IPO 惟六成新股破發損行情
5
【FOCUS】零售寒冬襲京滬港,逆市奇葩值借鏡
6
港股 | 蕭猷華:恒指料退守至18600點,宜逢低吸納
7
神州經脈 | 換手機可獲政府補貼,政策利率將降,滬指周挫逾5%
8
內銀股 | 人行再提擇機減息降準,內銀獲中金唱好,應該點部署?
9
神州經脈 | PMI遜預期,滬指全年止跌回升,人幣年度貶幅擴
10
回顧展望-人幣走貶 | 關稅殺到,先貶為敬,人幣明年勢見7.5
11
新股掛牌 | 布魯可首日掛牌升41%,每手賺7395元
12
大國博弈 | 【FOCUS】騰訊商湯寧德重挫,CMC清單劍指軍民融合
13
高息定存 | 一周高息合集,銀行年尾搶資金,大眾3個月3.6厘
14
加州山火 | 【FOCUS】洛杉磯烈火焚城,天災背後藏人禍
15
高息定存 | 一周高息合集,恒生1個月定存4厘,工銀亞洲3個月最高5厘
16
回顧展望-A股自強 | 憧憬國策利好,機構對明年股市走勢樂觀
17
高息定存 | 渣打特選客6個月3.48厘,建行亞洲推1個月6.18厘高息吸客
18
藍圖2.0 | 旅遊發展藍圖2.0提四大策略,推特色項目智慧旅遊並開拓客源
19
去旅行 | 攜程:首十一月香港用戶平均出境航班次數增至1.9次
20
高息定存 | 花旗3個月港元定存息加至4厘,信銀國際3.88厘
21
港股 | 蕭猷華:恒指春節前可挑戰21500點
22
港股 | 蕭猷華:恒指春節前目標21500點
23
高息定存 | 一周高息合集,銀行高息吸客,低門檻10萬享6.18厘,3個月最高5厘
24
一本萬利 | 2025年的五個「勿」(有片)
25
互聯支付 | 黃俊碩:轉數快與IBPS互聯支付所產生的發展契機
26
神州經脈 | 基金賣股票據報受限,滬指連跌四日,人行穩匯率
27
專訪|洪灝:美股更大跌幅在前面,恐需習慣4%通脹(有片)
28
微盟 | 炒完微信小店,微盟(2013)遭三名主要股東急沽持股套現
29
易經看世界 | 從乙巳年立春八字看香港前景:哪行業當旺?哪行業運滯?(有片)
30
習近平應約與特朗普通電話,特:冀盡快與習見面
專業版
HV2
精裝版
SV2
串流版
IQ 登入
強化版
TQ
強化版
MQ

【etnet 30周年】多重慶祝活動一浪接一浪,好禮連環賞!

【蛇年行大運 新年好賞「飾」】etnet賞太歲開運趨吉避凶神器

etnet榮獲HKEX Awards 2023 「最佳證券數據供應商」大獎

貨幣攻略

大國博弈

說說心理話

聖誕新年特輯

Watch Trends 2024

北上食買玩

Art Month 2024

秋天養生食療

山今養生智慧

輕鬆護老